Companies Talks is pleased to bring the histories of Google, Facebook, Amazon, Airbnb, Netflix, Instagram, LinkedIn, WhatsApp, Kickstarter and Olivetti to managers, public and private.

This is an "educational diet" based on video content that will entertain but will also, and more importantly, give viewers food for thought.


The History of Google

History, Vision and Business Model


Who turns over 150 billion dollars a year?
You’ll find the answer on Google... and the answer is Google.
Let us tell you how the search engine giant was born. It is a journey dedicated to technology and organization. Brilliant intuitions alternate with very practical choices. We will analyze the vision of those who had the ideas, revealing the secret of their global success. And we will try to understand why a simple white screen with a logo has become the oracle of our times.

Featuring: Viviana Colais
Director: Tiziana Sensi
Script: Tiziana Ragni
Available from 08:00 on 23/10/2020 to 23:59 on 23/10/2020


The History of Facebook

History, Vision and Business Model


The bulletin board, the “like” button, the shares, the tags: Facebook seems to have always been there, yet that is not the case. So how did we all end up on there?
To answer this question, let’s step back a few years, until we find ourselves in the room of a college student: Mark Zuckerberg. That’s where everything, or almost everything, started. It is a story of personal successes and battles, moments of glory and blunders, of surprising planning and absurd strokes of luck. Offers involving exorbitant, dizzying figures will flit by. And we, together with Mark, will turn them down. Because Facebook is not just a company, it’s a mission.

Featuring: Carolina Gonnelli
Director: Tiziana Sensi
Script: Tiziana Ragni and Francesco Pompilio
Available from 08:00 on 06/11/2020 to 23:59 on 06/11/2020


The History of Amazon

History, Vision and Business Model


Give up? Never.
Jeff Bezos, the creator of Amazon, forges ahead through criticism and difficulties. His vision was to offer the customer the best solution at the best possible price. But to get to the largest online store on Earth, we will have to retrace our steps along a truly winding path. Miles of scotch tape, doors used as desks, mountains of dollars gone up in smoke... Amazon had to fight tooth and nail before triumphing. Guided by Bezos' unwavering will, we will see how Amazon can bring everything you desire straight to your home. And it can be done today.

Featuring: Valerio Ricci
Director: Tiziana Sensi
Script: Tiziana Ragni
Available from 08:00 on 20/11/2020 to 23:59 on 20/11/2020


The History of Airbnb

History, Vision and Business Model


An airbed. That was enough to start a millionaire business.

We are talking about Airbnb, the portal that allows us to find accommodation anywhere. It doesn't seem so original, does it? How did Brian Chesky, Joe Gebbia and Nathan Blecharczyk manage to transform a room with a few airbeds into such a successful venture? It took a very sharp eye to enable us to sleep peacefully anywhere from Brazil to Norway. This is a tale of failures, success against the odds and new ways of thinking about travel. It is thanks to these that we will find ourselves, suitcases in hand, on the threshold of an Airbnb.

Featuring: Anania Amoroso
Director: Tiziana Sensi
Script: Tiziana Ragni
Available from 08:00 on 04/12/2020 to 23:59 on 04/12/2020


The History of Instagram

History, Vision and Business Model


A failed restorer, passionate about photography who is struck by the imperfection of a plastic camera: how much farther will Kevin Systrom have to go to conceive and develop his project?
"The lesson I learned - he says - is that you have to make sure you always cut out what doesn't work, remove what’s unpopular and focus on the continuous improvement of your product because too often start-ups are technologies looking for a problem. Successful businesses have a fundamental question at their heart. And the question is: what do people really need? ".

Featuring: Ema Di Petrillo
Director: Tiziana Sensi
Script: Tiziana Ragni
Available from 07:00 on 17/12/2020 to 23:59 on 17/12/2020


The History of Netflix

History, Vision and Business Model


Does Netflix sell movies or series? No: it connects people to stories and places where they have never been and have always wanted to go, without realising it, until a TV series revealed it to them.
Netflix continues to grow because it has accepted one of the most difficult challenges in the world: seduce, intrigue, conquer. But ... for how long can it continue to surprise us? This is the problem of
lovers all over the planet, for all time. And, unlike his algorithm, Reed Hastings knows that no one has guessed the formula yet. He is doomed to satisfy us forever. But will he succeed?

Featuring: Francesca Dinale
Director: Tiziana Sensi
Script: Tiziana Ragni
Available from 00:00 on 08/01/2021 to 23:59 on 08/01/2021


The History of Linkedin

History, Vision and Business Model


"Man is by nature a social being, and those who live outside the community must be either a beast or a god": this is Reid Hoffman's guide. Who is this god who will accompany him in building his success? A Guru who will help him to understand the key to opening the doors of the world, including the working world: the need for a network of relationships. Starting from Antiquity and passing through Socialnet, Paypal and Star Wars, we will arrive at the desk of a man who wanted to become a Public Intellectual and instead changed the world of professional relationships.

Featuring: Giulio Cavazzini
Director: Tiziana Sensi
Script: Tiziana Ragni
Available from 08:00 on 22/01/2021 to 23:59 on 22/01/2021


The History of Whatsapp

History, Vision and Business Model


Two guys looking for innovative ways to deal with old problems. Old problems that are common to us all. Because, as usual, the success of an idea is directly proportional to the number of times it is resolved with the word "Finally!". Success at the exit of a labyrinth involving emigration, economic and family tragedies, professional frustrations, technological insights and tenacity to sell. Success born from the desire to cut costs and distances, to connect friends and relatives that "will not stop until anyone, anywhere, can have this opportunity".

Featuring: Alice Corti
Director: Tiziana Sensi
Script: Tiziana Ragni
Available from 08:00 on 05/02/2021 to 23:59 on 05/02/2021


The History of Kickstarter

History, Vision and Business Model


It took just three guys in a Brooklyn Diner to show that citizens of the web, as compared to those of the rest of the world, are more forward-looking, more generous and more open than we could ever have imagined.
They have shown us that millions of people are ready; ready to put their hands in their pockets to make small and not-so-small contributions to creativity in the world, even if there is no economic return. From the tables of a Brooklyn Diner to $4 billion in funds raised. This is the story of three guys who, while developing a crowdfunding idea, actually invented a new model of doing business.


Featuring: Andrea Beruatto
Director: Tiziana Sensi
Script: Tiziana Ragni
This content is under development


The History of Olivetti

History, Vision and Business Model


"It's Always Day One!"says Jeff Bezos, "Don't Be Evil!" continue Larry Page, Sergey Brin and Joe Gebbia, who together with Brian Chesky, explain to us the success of the “Design del Trust”.
But are we sure that a syndrome that has its roots in Ivrea, in Italy in the early twentieth century, has not spread to the brightest minds of the Silicon Valley?
It is said that the visionary builds what dreamers imagine. And for Adriano Olivetti it is not enough to dream: “well, if you’ll allow me, calling something a ‘utopia’ is often the easiest way to liquidate what you do not have the desire, capacity or courage to achieve. A dream seems like a dream until you start working on it. And then it can become something infinitely bigger”.

Featuring: Gilberto Giuliani
Director: Tiziana Sensi
Script: Tiziana Ragni
Available from 08:00 on 05/03/2021 to 23:59 on 05/03/2021

In this delicate period, each of us made ourselves available with enthusiasm, in the belief that we could contribute, even in a small way, to overcoming the difficult phase we are experiencing. This too, in its own way, is a testimony to the fact that, together, we can make it.


  • The History of Google

    The ambition and maybe even the arrogance of doing something that nobody has ever done before is striking. How can you even imagine downloading the whole web? Or digitalizing the whole of human culture?

    Piero Pavanini
    Newton spa - Partner
  • The History of Amazon

    A very interesting way to introduce reflection on the importance of determination and the capacity to reorganize one’s strategy to achieve the final goal.

    Filippo Prisciantelli
    Allianz Bank - HR Manager
  • The History of Google

    Larry and Sergej behind the company. Critical thinking behind its success. Change behind a search engine. Companies Talks’ great virtue is in giving us Google’s point of view.

    Matteo Scarabelli
    Cariplo Factory - Chief Communications Officer
  • The History of Amazon

    The determination to keep going for years without profits and the ability to imagine a market and purchasing behaviours that did not exist yet.

    Piero Pavanini
    Newton spa - Partner
  • The History of Facebook

    The refusal to settle for the here and now when you have the ability to plan and develop what already seems like the top. An interesting story skillfully narrated and interpreted.

    Filippo Prisciantelli
    Allianz Bank - HR Manager
  • The History of Olivetti

    A reflection on the transforming role that each of us can play, starting from powerful ideas, such as the expertly written and interpreted story of Adriano Olivetti, where past, present and future are anchored in beauty, art and change.

    Rosalinda Usai
    Cattolica Assicurazioni - Head of Academy
  • The History of Olivetti

    “Doing things well and informing about what has been done”, is the key that highlights the importance of communication in the History of Innovation of Olivetti.

    Gaetano Di Tondo
    Olivetti - Director of External Relations